The digital landscape is constantly evolving, and with it, the skills required to be a successful digital marketer. In order to thrive in this ever-changing environment, digital marketers need to be adaptable and willing to learn new things.
They also need to have a strong foundation in the following essential skills:
1. Search Engine Optimization (SEO)
SEO is the process of optimizing a website or web page so that it ranks higher in search engine results pages (SERPs). This is an essential skill for any digital marketer, as it can help to drive traffic to a website or landing page. There are a number of factors that contribute to SEO, including keyword research, content optimization, and link building.
2. Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This is another essential skill for digital marketers, as it can help to build brand awareness, generate leads, and drive sales. There are a number of different types of content that can be used for content marketing, including blog posts, articles, infographics, videos, and podcasts.
3. Social Media Marketing
Social media marketing is the use of social media platforms to connect with and engage with a target audience. This is an important skill for digital marketers, as social media platforms can be used to reach a large audience, build relationships with customers, and drive traffic to a website or landing page. There are a number of different social media platforms that can be used for marketing, including Facebook, Twitter, Instagram, and LinkedIn.
4. Data Analytics and Interpretation
Data analytics is the process of collecting, analyzing, and interpreting data. This is an essential skill for digital marketers, as it can help them to track the performance of their campaigns and make informed decisions about their marketing strategy. There are a number of different tools and techniques that can be used for data analytics, including Google Analytics, Adobe Analytics, and Salesforce Marketing Cloud.
5. Paid Advertising
Paid advertising is the use of paid media to reach a target audience. This is an important skill for digital marketers, as it can help them to reach a large audience quickly and efficiently. There are a number of different paid advertising platforms that can be used, including Google Ads, Facebook Ads, and LinkedIn Ads.
6. Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. This is an important skill for digital marketers, as it can help them to increase the effectiveness of their marketing campaigns. There are a number of different CRO techniques that can be used, including A/B testing, heat maps, and user surveys.
7. Email Marketing
Email marketing is the process of sending email messages to a list of subscribers. This is an important skill for digital marketers, as it can be used to stay in touch with customers, promote new products or services, and drive sales. There are a number of different email marketing platforms that can be used, including Constant Contact, Mailchimp, and AWeber.
8. Influencer Marketing
Influencer marketing is the process of partnering with influencers to promote a product or service. This is an important skill for digital marketers, as it can help them to reach a large audience quickly and efficiently. There are a number of different ways to find influencers, including using social media platforms, influencer marketing platforms, and industry publications.
9. Mobile Marketing
Mobile marketing is the process of using mobile devices to reach and engage with a target audience. This is an important skill for digital marketers, as the majority of people now use mobile devices to access the internet. There are a number of different ways to do mobile marketing, including creating mobile-friendly websites and landing pages, sending mobile-optimized emails, and running mobile-targeted ads.
10. Adaptability and Continuous Learning
The digital marketing landscape is constantly evolving, so it's important for digital marketers to be adaptable and willing to learn new things. This means staying up-to-date on the latest trends, technologies, and best practices. It also means being open to feedback and criticism and being willing to change your approach as needed.
By mastering these essential skills, digital marketers can thrive in the ever-changing digital landscape and drive impactful results for their brands or clients.
Sources
www.linkedin.com/pulse/native-programmatic-advertising-tinder-karen-liang
medium.com/@safwanhafeji/4-tactical-marketing-ideas-for-local-businesses-6c4bf5524512
radahl.no/question/what-are-the-potential-risks-and-rewards-of-conversion-rate-optimisation/
radahl.no/question/what-are-some-common-techniques-for-conversion-rate-optimization/
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