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  • Writer's pictureLeke

Deep Tech Exploration: How Corporate Product Tech Teams Can Drive Technology to Shape Future Markets

The world is in the midst of a technological revolution. Artificial intelligence, blockchain, quantum computing, and other emerging technologies are reshaping industries and creating entirely new ones. While large tech companies often steal the spotlight in this race to the future, corporate product tech teams hold immense potential to become driving forces in shaping the markets of tomorrow.



What is Deep Tech Exploration?

Deep Tech Exploration refers to the process of proactively researching, experimenting with, and integrating emerging technologies into existing products and services. This goes beyond simply adopting existing solutions; it's about actively pushing the boundaries of what's possible and anticipating future market needs.


Why should Corporate Product Tech Teams care about Deep Tech?

  • First-mover advantage: By staying ahead of the curve, corporate tech teams can gain a competitive edge by developing innovative solutions that address unmet needs before their competitors.

  • Resilience and adaptability: Deep Tech Exploration fosters a culture of experimentation and agility, making companies more resilient in the face of rapid technological change.

  • Unlocking new markets: By understanding the potential of emerging technologies, companies can identify and tap into entirely new markets that traditional approaches might miss.

  • Attracting and retaining talent: Tech teams engaged in Deep Tech Exploration attract and retain top talent who are passionate about innovation and shaping the future.



How can Corporate Product Tech Teams Drive Deep Tech Exploration?

  • Create a culture of curiosity: Encourage a questioning mindset and a willingness to explore uncharted territory.

  • Invest in R&D: Dedicate resources and funding to research and experimentation with emerging technologies.

  • Build partnerships: Collaborate with startups, universities, and research institutions to access cutting-edge knowledge and expertise.

  • Foster cross-functional collaboration: Break down silos and encourage collaboration between product, engineering, and research teams.

  • Embrace experimentation: Don't be afraid to fail; view failures as learning opportunities and iterate quickly.

  • Communicate effectively: Share insights and learnings from Deep Tech Exploration across the organization to inspire others and build momentum.


Examples of Corporate Product Tech Teams Driving Innovation:

  • Siemens: Their Next47 program invests in and partners with startups developing cutting-edge technologies like AI and IoT for industrial applications.

  • Nestlé: Their R&D team uses AI and machine learning to develop new food products and personalize nutrition.

  • BMW: Their i Ventures arm invests in startups developing autonomous driving technologies and electric vehicle infrastructure.



The Future of Deep Tech Exploration:

Deep Tech Exploration is not a one-time project; it's an ongoing process of continuous learning and adaptation. By embracing this mindset and actively driving technological innovation, corporate product tech teams can play a crucial role in shaping the future of their industries and the world at large.


Remember, the future belongs to those who dare to explore the unknown. So, what are you waiting for? Start your Deep Tech Exploration journey today and help shape the market of tomorrow.


Call to action: Share your thoughts and experiences with Deep Tech Exploration in the comments below! Let's start a conversation about how corporate tech teams can drive innovation and create a brighter future.

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